Levi's advertisement from 1979

This advertisement shows two people talking to a girl in rollerblades. The girl obviously speaks to the boy wearing the levi's outfit whereas the other one looks envy. The message is that wearing the levi's clothes attracts girls to you and makes you more interesting. Another interesting fact is that this happens on a "normal " street. This creates as well the image that levi's jeans make your everyday life more attractive.