Advertising Self-Regulation in Germany

Although Germany has a wider regulation of advertisements there exists a self regulation organization called “Deutscher Werberat”. On the one hand companies and agencies and can check their ads through the “Deutscher Werberat” in order to identifiy critical aspects which are socially not accepted. On the other hand consumers can protest against ads and express their opinion through the “Deutscher Werberat” for free. Another important role of the “Deutscher Werberat” is to develop central guidelines for social responsible advertising.