Donnerstag, 18. Oktober 2012

Organigramm of an advertising agency




An advertising agency is organized as follows:

The Chief Executive Officer  (CEO) leads the agency and is supervised by the Board of Directors. The six departments lead by the CEO are named Media Department, Research Department, Account Management Department, Creative Department, Financial Department and Internal Services Department.

The Media Department is responsible for the coordination and collaboration with media agencies to spread the content effectively. The Research Department analyzes consumer behavior whereas the Account Management coordinates the work of Copy Writers and Art Directors and represents the company in front of the clients. The Creative Department is responsible for creating the Compaign, in order of strategy and positioning, content and visualization. The Financial Department is responsible for the financial management of the firm whereas the Internal Services Department deals with Human Resources, Logistics, IT Infrastructure, Facilities, etc.

Keine Kommentare:

Kommentar veröffentlichen